Fuji Xerox Iridesse™ Production Press showcase

Fuji Xerox Australia got us in to show off the capabilities of their new Iridesse production press, highlighting the amazing product they could produce with a combination of CMYK and dry metallic inks, all done on the one machine. Combining high end stock, logo design and text with carefully selected highlights and flourishes we created a range of watches that showed the potential for the press to produce a professional product. The machine can apply two dry metallic base inks, gold and silver, but they also combine that with CMYK layering to make a whole range of different metallic swatches.

Client: Fuji Xerox Australia
Art Direction: Mike Yan
Graphic Design: Edward Baueris
Pre-press: Edward Baueris